How many times do you refer to Google when you want to look for something?Google is part and parcel of our lives today, and it means a lot to feature on the top pages of the search results when our businesses get featured there. Being on the first page of Google search results lends a lot of credibility to your business. It also means a lot of exposure and traffic to your website.
If you own a website, it wouldn’t be wrong to say that you like your site to feature on the top of Google search results, when users search for a keyword of your niche. In this article, we are going to tell you some of the basics you should know to improve your page ranking and visibility among your target audiences, so that you can position your brand clearly before them.
Quality is the king
The first and foremost way to get on the first page of Google is to ensure that you maintain a high quality of content in your articles and blogs at all times. You should be aware of all the relevant keywords for your niche, and ensure you use them in the right density in all your pages.
This way, when the Google spider crawls on your web and scans your pages for the keywords that the users type. If the user’s search matches the keywords that you used, your website shows as one of the top results on Google. However, it would help if you used keywords organically and ethically, so that Google recognizes your keywords. When you do keyword stuffing meaninglessly in your content, your website can be banned by Google forever.
Make your website mobile-friendly
Today, most of the users browse the internet on their mobiles and tablets. Therefore, Google prefers your website if you have a mobile-friendly version as well. This way, you can make your website more engaging and flexible to suit the needs of all users.
Keep your website attractive, intuitive and engaging at the same
Google loves dynamic websites that show a lot of activity. So, ensure that you design your website with the users’ experience in your mind. Your users should have no hassles in browsing all the pages of your website. Also, you should always ensure that any questions that users post on your website are clarified instantly. Google ranks websites based on user-interaction, clarity of content and ease of navigation as well. So, it would be a good thing to bear these points in mind.
You can also explore more of Google Analytics to know more about the updated keywords in your niche, how the position of those keywords have impacted the ranking of the websites, style of using the keywords to improve visibility of your web page and so on. Using the right keywords, in the right amounts and in the right positions along with maintaining quality & originality in your content are some of the key points that will get your webpage to the first page of Google Search Results.